Inspire Through our Jewelry & Accessories
Empower Through our SportyBella Academy

SportyBella is helping female athletes all over the globe realize the power of team but also themselves through our sport-specific athletic jewelry, accessories and programs.

Our mission is to provide female athletes of all ages and abilities beautiful, inexpensive sport accessories and products to help enhance team spirit.

Our vision is simple, empower millions of female leaders around the world through knowledge by giving them the life skills they need to succeed in living a life of impact & success through our online coaching program, SportyBella Academy.

Through our physical products and online leadership program we are creating a movement of female leaders who lead by example who will help change this world one person at a time.

Our Top 5 Core values

  • We believe that girls are limitless and powerful able to create the life of their dreams. 
  • We believe in empowering our young athletes through knowledge while promoting unity and team spirit through our products
  • We believe in coaches that teach our athletes there’s a bigger game to be played not just on the field or court but more importantly in life.
  • We believe in supporting our female athletes with our powerful and affordable brand.
  • We believe in building a movement to leave our tracks for generations to come

Our Story

My name is Kristina and I’m the owner of Sportybella. My team and I help all female athletes look and feel their best when they participate in their sport by selling top quality, jewelry and accessories. Between my 3 kids and their various sports, I have seen my fair share of sports merchandise over the years. At each new competition or tournament, I always noticed one thing about the merchandise offered: a lack of custom sports jewelry. As a team mom I was having difficulty finding affordable, good quality gifts for the players and coaches.

So with this knowledge and some encouragement from friends and family, I started designing and hand making sports jewelry for girls. From my humble beginnings in our family's basement, cultivated into the company it is today. With all hands on deck, my family and I picked and packed customer orders, until our part time efforts no longer sufficed. The entrepreneurial spirit of our family took hold and we put forth the effort for to reach its true potential. We are now out of the basement and have established an extremely talented team whom design and manufacture unique products for female athletes for over 15 sports. 

Setting the tone for fashionable and affordable sports accessories has been a dream to do. As a mom and entrepreneur its been exciting and challenging to grow this brand for female athletes. I look forward to working with new schools and organizations creating unique, fun spirit wear. We’re excited you’ve stopped by to visit us!